Monday, August 15, 2011

Vespa paper.

Fedrigoni are part of the century old tradition of Italian paper making and through out the years their stocks have become apart of Italian design culture and heritage. Fedrigoni are classic Italian design in their own right and to celebrate this I’ve  created a mail out designed to promote an exhibition of classic Italian design through out the twentieth century at the Fedrigoni London showroom. Included will be life sized paper representations of timeless Italian design and in order to wet clients’ appetites, Fedrigoni paper models of Italian design classics will be sent out. This will allow studios to sample the range of stocks with a Vespa, Sapper Alessi kettle and Olivetti typewriter model. Designers will also be invited to create their own paper representations of classic Italian design to bring along to the event to be showcased within the exhibition.

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