ERIK'S Bike Board & Ski – Madison West

Near Madison's West Towne shopping district, ERIK'S Bike Board & Ski operates a west-side location at 6610 Seybold Road. The store combines a bicycle showroom with electric-bike sales and a dedicated repair department. Specialized and Aventon are among the electric-bike brands identified in its range, with commuter, mountain, and cruiser configurations for different riding habits and terrain. Staff assist with frame sizing and comfortable riding positions before a purchase.

A full workshop handles everyday bicycle maintenance as well as service involving e-bike mechanical and electrical components. Customers can ask about brake adjustments, drivetrain work, diagnostics, and tune-ups rather than treating the location only as a retail outlet. Accessories include locks, helmets, transport racks, and cycling clothing. ERIK'S also has a wider regional store network, allowing employees to check for stock that is unavailable on the Seybold Road sales floor.

In winter, the same location adds ski and snowboard merchandise, reflecting the chain's multi-season focus. Published opening times are 11 a.m. to 7 p.m. Monday through Friday and 11 a.m. to 5 p.m. Saturday and Sunday. The Madison West team can be reached at (608) 278-9000 for product questions or service scheduling.