Sturgis Motorsports

Sturgis Motorsports combines a recognizable multi-brand powersports showroom with Yamaha scooters and hands-on workshop support for riders visiting the Black Hills. Past Cycle Trader inventory includes a listing for a new 2026 Yamaha XMAX, and its brand lineup includes BMW Motorrad, Yamaha, Suzuki, Arctic Cat, and Husqvarna.

From Lazelle Street, it serves Sturgis and the surrounding Meade County area within the Rapid City metro. The service shop works on all makes and models, handling jobs from free first services on BMW models to emergency tire replacements for cross-country travelers. Sales staff take a low-pressure approach, answering questions without crowding shoppers, and the store runs sales during the annual Sturgis motorcycle rally.

Reported hours are Tuesday through Saturday 9 a.m. to 5 p.m., closed on Sundays and Mondaysss, according to one published schedule; other listings differ. The dealership can be reached at 605-347-2636 and online at sturgismotorsports.net. Sturgis Motorsports is a powersports dealership at 2695 Lazelle St in Sturgis, South Dakota, selling new and used motorcycles and motor scooters with a service department and parts counter.