The Spoke

The Spoke is a bicycle shop at Colonial Plaza, 250 Main Street in Williamstown, Massachusetts, long known as a hub for touring cyclists in the northern Berkshires. Owner Paul Rinehart is an avid cyclist and mechanic, and the shop sells and services conventional bicycles and e-bikes, including electric cargo bike assembly and dedicated e-bike models from brands such as Orbea and Felt.

Accounts from visitors describe generous, knowledgeable help: one rider had a touring bike built for a cross-country trip after a detailed walkthrough of touring essentials, another couple preparing for a three-month tour spent a full day getting ready with Paul's guidance, and a bikepacking traveler had repairs done plus route advice. The shop also fits helmets for children and handles repairs across all types of bikes with quick turnaround.

The shop stocks a wide selection of cycling clothing and shoes, which visitors note for its variety. Hours are Monday through Saturday 12:00 PM to 5:00 PM, closed Sunday.